Saturday, March 14, 2015

The 1st STAG and the "Original" Kugelmass Episode

Readers with a literary bent will recognize the latter part of this post's title as a short story penned by comedian/actor/director Woody Allen, originally published in the May 2, 1977 issue of The New Yorker magazine (and reprinted in the December, 1977 issue of The Magazine of Fantasy and Science Fiction).  
Just so you know, this is not about that.

By 1940, Martin Goodman had hit pay-dirt. Since launching his solo company Western Fiction Publishing Company (to accompany the new pulp title Western Fiction) in 1934 from the ashes of his partnership with Louis Silberkleit (Goodman also retained the shared earlier company, Newsstand Publications, Inc.), the wannabe publishing magnate was at the helm of a large pulp empire branded Red Circle. 1939 had been a banner year for the 31 year old eldest son of Lithuanian immigrants Isaac and Anna Goodman. In this year alone he published 25 different pulp titles and 74 individual pulp issues, among genres as diverse as western, romance, shudder/horror, science fiction, crime and sports. Martin then struck gold when he followed the advice of Funnies Inc. road man Frank Torpey and invested in the latest newsstand craze, comic books, utilizing the comic shop's services to publish Marvel Comics #1 (Oct/39), and following it up with Daring Mystery Comics (Jan) and Mystic Comics (Mar), Red Raven (Aug) and Human Torch (Fall) in 1940. Goodman used material from other shops as well and even went so far as to start a small artistic staff of his own, hiring away Joe Simon from Fox Publications, who brought artist Jack Kirby along with him to Goodman's office in the McGraw Hill Building at 330 West 42nd Street. Simon became his editor, Jack Kirby his art director, and by the end of the year, even hired his wife Jean's young cousin Stanley Lieber as an office boy, a rambunctious kid with big dreams.

Between pulp and comic book profits, Martin Goodman was already a great financial success. The 1940 United States Census has him residing with his wife Jean and son Iden at 71 Cedarhurst Avenue in Hempstead, Long Island, with a live-in 29 year old Czechoslovakian servant named Anna.

Not knowing whether the comic book craze would last, and not wanting to put all his eggs in one (or two, or three) baskets, simultaneously to his comic book launch, Goodman converted one of his crime/shudder pulps Complete Detective to Complete Detective Cases and launched a successful line of true-crime detective flats, a line that lasted strongly into 1950 and continued sparingly into the early 1960's. 

You can read about them in a few old posts  here and here.

There had been previous attempts at branching out on the newsstand. Earlier in the year Goodman mimicked the successful Reader's Digest format with his own Popular Digest, a collection of condensed and already printed articles, but that experiment ended in failure. Two issues were released, the second 16 months after the first. There is an important comic book connection to Popular Digest because the sub-publisher for the releases was Timely Publications, the very first time Goodman ever used the word Timely and the only non-comics title to do so. The interior sub-title was even "Timely Topics Condensed". The first issue was dated September 1939, one month before the publication of Marvel Comics #1 (Oct/39). So Goodman got both his comics company name/brand  and the sub-publishing entity for his comic book debuts from Popular Digest

The trade magazines of the day covered the launch of Popular Digest in this manner:


Writer's Digest  (June, 1939)
Few new titles appear at this time of year. However, there are some. One of these is a new sort of “digest” being brought out by Red Circle Magazines. About half the contents (the title is not released when I write this) will be original material, the other part reprint. The editors would like one short story for each issue. This should be literary in quality, and “significant” in theme. About 1,500 words in length. Each issue will also carry a novel of significance, condensed to about 10,000 words. An unpublished one will be given preference. And it must be something other than mere entertainment. The rest of the magazine will be made up of original and reprint articles on any subject: sex, politics, humor, exposes` educational, but sensational in treatment. The top wordage for these is 1,500 words. And there will be twenty articles to an issue; ten original, according to present plans. Payment is four cents a word on acceptance, for original articles. On the fiction, a word rate has not been established definitely. Robert Erisman is the editor.

Writer's Digest  (August, 1939)
That new addition to the Red Circle Magazines is called Popular Digest. This is the one reported last month as using original articles of a sensational nature, as well as some reprint material along the same non-fiction line. The first issue goes on sale about the middle of July. Address – 330 West 42nd Street. Robert Erisman – editor.

Writer's Digest  (October, 1939)
Popular Digest, 330 W. 42nd Street, New York City. Robert O. Erisman, Editor. Issued bi-monthly; 25c a copy; $1.00 a year. “We use no fiction. We use a few original articles in each issue, but these must be particularly outstanding, sensational, timely. Length is up to 2000 words, longer in rare cases. No photographs or poetry. Reports are made within ten days unless held for consideration. Payment is 1c to 4c a word, on acceptance.”

Then after the publication of the first issue, the title went on a long hiatus:

Writer's Digest  (February, 1940)
Popular Digest is out of the market at present. This was the Red Circle pocket digest magazine.

But wait! There's more! An obvious flop, the second and final issue of Popular Digest appeared 16 months after the first issue, cover dated Jan/41 as Vol 1, #2. Guess what comic book debut appeared on the schedule cover dated Mar/41, published by the sub-publisher Timely Publications, slipping into the spot vacated by Popular Digest and numbered Vol 2, #1? Captain America Comics! With the second issue the sub-publisher became Timely Comics, Inc., so only the first issue of Captain America Comics bears the Timely Publications designation launched by Popular Digest. The long mystery of why Captain America Comics started with Vol 2, #1 has been solved. **







The first issue below was edited by Goodman pulp editor Robert O. Erisman. The second issue was edited by John Richmond (who I've never heard of, before or after, and my in fact be Robert O. Erisman).


Robert O' Erisman put his editorship of this title on his resume`. In 1958, a year after the end of Goodman's pulp line, Erisman placed an ad into Writer's Digest, offering his experience and service to young writers. 

Writer's Digest  (November, 1958)
AD: Robert O. Erisman, North Stonington, Conn. 
Author pulp, slick, literary fiction and articles in dozens of national magazines ranging from Argosy to Atlantic Monthly, 4 pieces on best American Short Stories anthologies Honor Roll; Juvenile books (Little, Brown). Editor 18 years Magazine  Management Company’s all-fiction group (Science-fiction, detective, Western, sport, confession) and Popular Digest. Judge annual Western Writers of America awards.
                Thorough Thrashing-out of Your Writing and Selling Problems $30
                 Help with Single Short Story or Article $5; Book length $15





But let's go back a bit further. In 1937, Goodman published a digest-sized magazine patterned after Hugo Gernsback's Sexology called Sex Health Magazine. Marginally successful, it lasted into the early 1940's. primarily on a quarterly publishing schedule.



Vol 1, #1 (Aug/37)



Vol 3, #4 (Oct/40) - Postal Publications, Inc.
Vol 5, #3 (Oct/42) - Health Publications Company


























Goodman also published in 1939 at least 2 issues of a small digest called Racing Digest and Guide, a handbook to horse racing. Released by Postal Publications, Inc., this entity was previously used only for the first 2 issues of his Marvel Science Stories pulp in 1938.



Vol 1, #1 (Mar/39)




This was still not enough. Being a second tier, knock-off type publisher, and wanting to further expand, Martin Goodman looked around for even more trends and formats to copy. Right at this time newsstands were smothered in oversized, cheap paper-covered humor magazines. These rags were a mish-mash of bedsheet Hollywood/celebrity, pin-up/cheesecake and cartoons, and included titles like College Humor (Collegian Press, Inc.), Pic (PicPix, Inc.), and Girls In The News (Bilbara Publishing, Inc.), among others.

All the low-tier publishers dove into this miasma. Louis Silberkleit would respond with Close-Up and Slick. Victor Fox's Elite Publications, Inc. with Dash and Grin, Crestwood with Pictorial Thrill and Pictorial Movie Fun, and Martin Goodman with eventually 6 different titles, Snap (Aug/40), Zest (Mar/41), Zippy (May/41), Jest (July/41), Gayety (Sept/41) and Joker (Spring/42). Joker even had an earlier antecedent as a digest-sized humor publication, joining the other concurrent digest Comedy. All these publications were prototypes to Goodman's future Humorama line of digests and will be the subject of a future article here, which I'll eventually get to.

But there was one digest I did not mention above. The digest was called Stag and it appeared in the fall of 1941 with a Jan/42 cover date.

Prelude:

Martin Goodman dreamed of getting into the slicks and had an obvious obsession with men's magazines. His future magazine publishing trends proves this out, but right at the very beginning he must have stared at Esquire on the newsstands with lust and envy. Founded in 1933 by David Smart and editor Arnold Gingrich, Esquire was published out of Chicago and  parlayed fiction by prominent authors (Ernest Hemingway and Dashiel Hammett were in the first issue), upscale delineators of the female form (George Petty) and extensive higher-end advertising into a cash-cow that went public on the American Stock Exchange in 1937. This enormous success spawned a slew of imitators eager to grab a piece of this action. It's ironic that one of the earlier names for Esquire under consideration was actually Stag. 

(When Esquire moved to New York in 1950, an Esquire copywriter named Hugh Hefner stayed behind in Chicago to plan and ultimately launch his own men's magazine, initially titled Stag Party, and then changed to Playboy, after Martin Goodman complained and threatened legal action. The irony of that is Goodman would subsequently attempt to copy Playboy with a revival of the old Victor Fox Esquire clone Swank in 1955, followed by Bachelor in 1956. Those will be a subject of a different future article here.)

The original Esquire was a magnificent magazine. The first issue immediately set the tone for a standard whose banner was carried for decades.





The debut issue featured articles by Ernest Hemingway, Nicholas Murray Butler, Gilbert Seldes, Ring Lardner, Jr., and Chas. Hanson Towne. Fiction was written by John Dos Passos, William McFee, Manuel Komroff, Morley Callaghan, Dashiell Hammett, Douglas Fairbanks, Jr., and Vincent Starrett. Some of these name are 5-star caliber and others not as well known today were nevertheless top in the field of their time.

Sport stars of the day were also writing (or having ghosted) articles by and about heavyweight boxer Gene Tunney, golf pro Bobby Jones and Olympic champion Charley Paddock.

John Groth was the art director and contributed a score of cartoons throughout the issue. There was a 2-page biographical listing that gave capsule biographies of all the contributors.

The paper stock was expensive (a true "slick") and the magazine is very heavy and thick, even though it only comes in at 118 pages.

The great George Petty contributed 2 pin-up cartoons:








It's no surprise that Esquire took off in a hurry and in no time at all a  sophisticated cover style became entrenched, giving it a look all its own and immediately distinguishable from the rest of the newsstand riff-raff.



Mar/35
Sept/39

























In 1937 Stag finally did appear, but not published by Martin Goodman. The June 1937 issue of Writer's Digest announced the new magazine this way:

Writer's Digest (June, 1937)
Another magazine of that same size which has just appeared on the stands is called Stag. This belongs to the class of Esquire imitators, along with Fawcett’s new monthly For Men – and Men Only. The treatment is snappy in tone, and sometimes smarty. There are 96 pages in the first issue, including short fiction, articles, photographs, and cartoons – mostly with smoking car appeal. The first issue has some big names among its authors. Pay $15 to $25 per article and $10 to $15 per cartoon on publication. Statistics regarding Stag: Address – 570 Seventh Avenue, room 705, Leeds Publishing Company. Arthur Brockman is managing editor. The literary editor is Dagobert D. Runes, connected in the past with Modern Psychologist

With a June/37 cover date and cover unlike that of Esquire, Stag Vol 1, #1 saw print by the Leeds Publishing Corporation and publisher Philip L. Tuchman. Printed on the same slick paper, the debut issue was launched in the smaller stapled digest size, not the larger bedsheet magazine size as Esquire was being published. Inside was fiction by authors including Tess Slesinger, (a writer, screenwriter and member of the New York intellectual scene), sports coverage (Jack Dempsey writes on the Braddock/Louis fight), music, health, theatre and books, as well as the obligatory single page photo of a topless model in one of the leaves of the centerfold. There were even  clinical articles on the subjects of petting and snuggling.






The advertisements are lesser-than top slick quality, although not low-rung by any means ... Marcus & Company Jewelers & Stationers (Fifth Avenue and 53rd Street), Colgate toothpaste (called "dental cream"), Fownes leather gloves, and a shaving cream ad on the back cover featuring none other than New York Yankee star Lou Gehrig!






The second issue of Stag appeared cover date Aug/37, this time as a "standard" sized magazine, larger than a digest but smaller than a bedsheet.






A very nice package! Slick paper, decent up-scale ads, fiction by Langston Hughes and Erskine Caldwell (who contributed to Esquire's first issue), articles including "The Astrology Racket", "Split Personalities" and "The Feminine Influence", painting reproductions by Matisse, more photos, cartoons and sports. There is also a great 2+ page article on Rudolph Dirks Katzenjammer Kids, which I will reproduce below:










The back cover was once again an ad for shaving cream featuring the stars of the day including baseball star Pepper Martin and Welterweight Champion Barney Ross.






Following publication of this second issue, Stag released one last issue cover-dated October and appeared to vanish off the newsstands. I've never been able to turn up subsequent issues. The May 1938 issue of Writer's Digest covered the demise this way:

Writer's Digest (May 1938)
Stag, which led an irregular life as to size, shape, and appearances on the newsstands, is one of those publications which has decided to call it a day. The address was 570 Seventh Avenue, but the editor was seldom to be found there. 

Why did this Esquire clone die? I have one idea. The covers stunk! Just look at them... two issues and the same two similar white silhouetted images of the back of a young woman and .... a stag! At least Esquire featured a worldly cartoon "playboy" on their covers. If there's anything Martin Goodman observed in his already by now near-decade in the publishing world, if there's anything at all he learned at the feet of Hugo Gernsback when he worked the Gernsback account for Eastern Distributing Corporation, it was that covers sell newsstand magazines!!

So very quietly, after the name spent nearly 2 and a half years being idle, Goodman scooped up the unused title Stag and in 1941 released his own version of the title, a Vol 1, #1 (Jan/42) humor digest published by a newly formed sub-publishing company, Stag Publishing Corporation. Goodman punched it up with a Peter Driben cover, a noted good-girl type pin-up artist who was all over the newsstands on girly mags, detective flats and pulps covers, including on several of Goodman's own publications.





*** Never to let a good cover or cover concept go to waste, Goodman incomprehensibly re-used this Peter Driben image at the very same time on a concurrent humor digest Comedy, cover-dated the same Jan/42! He then used it again in altered form in 1948 on the cover of his revived proto-Humorama digest, Gayety #6










Using the sub-heading "the man's home companion" as a counter to Esquire's "a magazine for men", the contents of this Stag digest completely differed in that it was not a slick men's magazine, but instead consisted of proto-Humorama type cartoon material, with a thick pulpy paper and sturdy cover stock. Cartoons and jokes fill the book, artists are the usual suspects of the time...George Wolfe, Courtney Dunkel, Woody Kimbrell, Bill Wenzel, etc., and the topics and gags are primarily girls and the war.








Stag joined two other recently published similar digests Joker and ComedyJoker would immediately restart as a bedsheet (mentioned above), get 4 issues out and restart again as a digest after the war. Comedy would stop and restart in 1947.

The real surprise in this very first issue of Goodman's Stag is the centerfold where we find a 2-page contribution by Goodman's wife Jean's cousin Stanley Lieber, now going by the pen-name Stan Lee. This approximates the newsstand cover date of Captain America Comics #10, the very last issue produced by Simon & Kirby, and at at exact moment Stan Lee would take over as editor of the Timely Comics line.

Throughout the long publishing of Goodman's 1940's and 1950's non-comics material, Stan Lee would occasionally contribute an article here and there. There'll be more to come.







But this Stag was not an Esquire clone. Goodman still wanted to compete, for once, with the bigger boys and produce an upscale magazine. To explain what happens next we must take a step back and talk about one of Goodman's magazine editors of the time, Joseph Alvin Kugelmass.

The son of Austrian immigrants Moses and Sarah, Joseph Alvin Kugelmass was born on September 25, 1910 in New York City. (His brother, Dr. Isaac Newton Kugelmass, was a prominent pediatrician in the New York City area, a medical researcher, lecturer and consultant to the City Departments of Health and Hospitals from the 1930's through the 1970's). He married the former Josephine Slotnick on December 11, 1930. The events of his early life are unknown except for the fact in 1934 he was on the Federal Civil Works Commission (CWA) payroll as "a poet" during the depression.

The Freeport Journal Standard (January 25, 1934)




The New York Times (February 11, 1934)





By 1941 he was working in an editorial capacity for Martin Goodman's girly-humor bedsheet Snap, taking over from Harry Douglas, who helmed the title since its inception in the spring of 1940.

Concurrently he was an associate editor on Goodman's true-crime detective magazines, or at least he was for a while. The September 1941 Writer's Digest carried this notice:

Writer's Digest (September 1941)
Newsstand Publications and its various allied publishing corporations at 330 West 42nd Street, Room 1010, are active as a volcano, spouting forth new magazines of many types.

First is a magazine in the true detective field. This will appear about the middle of September. The title is not yet released, but will be announced next month here. There is no time limit on stories to be used. But they should be ones which have not run in other magazines of similar scope. Most will be of the true detective type. The confession sort of handling will also be desirable. In all, a woman angle to the plot is wanted. Lengths run from 4,000 to 6,000 words. Payment will be on acceptance, at rates depending on the quality and value of the material. But a conviction is essential for stories in this field. And a query to the editor about a story is important, and possible picture material should be listed with the first query. These should have real dramatic interest, and not be merely faces of people concerned in the story. Pictures are also paid for on acceptance, at a minimum rate of $3 each. Whether this magazine will be a monthly has not been decided as yet. J. Alvin Kugelmass is the editor.

A second new magazine of this group is of the expose type. This will use sensational stories of international affairs, of intrigue in high circles, all with an anti-Nazi policy. Each issue will include a couple of true detective stories of sensational nature, too, as well as by-lined stories of explorers and other men who have had unusually exciting and adventurous experiences. All material must be based on facts, and be substantiated. Documents, as well as pictures, are valuable additions, especially when new and not published elsewhere. Lengths of stories may vary between 4,000 and 6,000 words. Pictures are wanted if possible, although some art work may be used in the magazine. Payment is on acceptance, at rate which are good, but depend upon the importance of a story as well as upon its quality and also upon the substantiating documents and interest of the pictures. On this magazine, too, it is best to query the editor, J. Alvin Kugelmass. The magazine is expected to appear about the end of September. The title will be released later.

As of September 1941, Goodman already had 3 ongoing true-crime detective magazines: Complete Detective Cases, Amazing Detective Cases and National Detective Cases. Robert E. Levee was the editor on all three. Appearing in 1941 cover dated Sept/41 was Exclusive Detective, the editor E.B. Sherman, which was a pseudonym for Robert Solomon, Martin's brother-in-law, married to his sister Sylvia, and brother to Stan Lee's mother Celia.

Cover dated Jan/42 (but on the stands in the Fall of 1941) was also Expose` Detective, and Vol 1, #1 listing the editor as "Joseph Alvin", our man Joseph Alvin Kugelmass.












The set-up here is Kugelmass is a new editor for Goodman's expanding true-crime magazine line. He's slated to be editor of both, Exclusive Detective and Expose` Detective, while Joseph E. Levee edits the earlier 3, Complete, Amazing and National Detective Cases with Joe Simon as the art director.

What happens next is quite interesting as it appears that editor Kugelmass oversteps his bounds and gets shot down immediately. Goodman's true-crime mags of this period are intense, bloody and gory, with real police crime photos (as well as staged photos). The thrust was sensationalist and nothing new to either Goodman or the industry, as Goodman had one of the goriest lines of shudder pulps in 1938-39, featuring stories and illustrations of ghoulish bondage and torture depravity on par with anything on the stands. In fact, the October 1939 issue of Author & Journalist has Goodman editor Gene Fornshell requesting just that type of material....

Author & Journalist (October 1939)
Complete Detective Cases, 330 W. 42nd St., NY, is announced as a new bi-monthly magazine handling fact-crime stories. It is issued by Postal Publications and edited by Gene Fornshell, who writes: "This book uses only cases in which convictions have been secured. We want plenty of sex, horror, and gore. Stories should range from 4000 to 6000 words, and official by-lines are preferred, but not essential. 

In October of 1941, two months before the attack on Pearl Harbor and our entry into a "real" hellish cauldron, Joseph Alvin Kugelmass, in his capacity as editor on two upcoming planned titles, sends notes to the two most read writer's trade publications, Writer's Digest and Author & Journalist, stating that Goodman's magazines do "not" want any more sex, horror, and gore for their true-crime magazines. Let's just say even the editor at Writer's Digest was aghast, Knowing the genre's demands and Goodman's reputation there, he sarcastically exclaimed "Good God!" at the end of the Writer's Digest letter:

Author & Journalist (October 1941)
Postal Publications, Inc., 330 W. 42nd St., NY, J.A. Kugelmass, editor, informs: "We are swerving sharply, from the routine facets of the more sensational types of true detective material. Stories which bear with them murders based
on purely sex motives, or where the treatment interlards sex, or where sex may be impugned, lust, rape, and all other complementary manifestations, are barred. Strict avoidance of macabre, gruesome, and bloody details; the stronger swear words, though they may be amoral in certain geographical areas; phrases which tend to color, magnify, glorify, or step-up crimes of passion or scenes from such crimes; all these are likewise barred. A good general rule would be for writers to delete when in doubt, rather than to substitute." 

Writer's Digest (October 1941)
Letter:
                Sir: We are swerving, sharply, from the routine facets of the more sensational types of true detective material. I would be personally grateful if you would highlight this in your next issue inasmuch as it will serve as a guide to the scores of writers to whom we are a market.
                Stories which bear with them murders based purely on sex motives, or where the treatment interlards sex, or where sex may be impugned, lust, rape, and all other complementary manifestations are barred. Strict avoidance of macabre gruesome and bloody details; the stronger swear words, though they be amoral in certain geographic areas; phrases which tend to color, magnify, glorify, or step-up crimes of passion or scenes from such crimes.
                A good general rule would be for writers to delete when in doubt, rather than to substitute.
                Postal Publications, and its sister publications, are very cognizant of the desirability of being a spearpoint within the tendency to more wholesome newsstand magazines. Long range thinking has evolved the above.
                I will be very happy to elaborate if you so wish.
                                                                                                                                                Cordially yours,
                                                                                                                                                J.A. Kugelmass, Editor,
                                                                                                                                                Postal Publications, Inc.
                                                                                                                                                330 West 42nd  Street,
                                                                                                                                                New York City

  • Good God! –Ed.

It's interesting to note that Kugelmass was identifying his company as Postal Publications, Inc., certainly a known Goodman sub-publishing entity, but one that "only" Complete Detective Cases, Goodman's flagship true-crime title, was actually published from at this time.

Immediately, there was a retraction! Head true-crime editor, Robert E. Levee, shot back these responses:

Writer's Digest (November 1941)
Good Business
Sir,
Very sorry to have to ask you to make this retraction for us but through a misunderstanding Mr. Kugelmass, who was to assist me in editing the detective books wrote in and told you what was in our hearts, but which alas we found would not be good business if we were to consider present competition in the factual detective field.
We do want stories with sex angles but the detective slant must be pointed up at all times. We want above all good detective yarns. If the story should lend itself to an interesting sex angle, by all means do not cut it out. If it needs toning down, we'll do it. A little gruesomeness does not frighten us at all.  We do not, however, want stories dealing with out and out rape cases. If there is a rape angle, it must be incidental.
Mr. Kugelmass has returned to his first love, our pictorial magazines, so please direct manuscripts as usual to the undersigned or the respective magazine aimed for.

Robert E. Levee, Editor
Complete Detective Cases
Amazing Detective Cases
National Detective Cases
330 W. 42nd St., New York City

Publication on the two new magazines announced as being edited for the Newsstand group by J. Alvin Kugelmass, has been delayed. They should be appearing about this time. Titles later. Address: 330 West 42nd Street.  


As can be read and interpreted above, the chastised Kugelmass was immediately removed from the true-crime magazines. He's replaced as editor on Expose` Detective after a single issue by E.B. Sherman (Robert Solomon) and put back to his original position, editing Snap, Goodman's first girly/humor bedsheet, starting with this December, 1941 issue. Harry Douglas (creator of Stuporman and the Blue Blaze) moved to take over the editorship of Jest from Martin's younger brother David Goodman, who was drafted.






Martin Goodman still didn't have his Esquire clone, but something was now in the wind. Writer's Digest's December 1941 issue related:

Writer's Digest (December 1941)
The new markets vary greatly in their writer-appeal. Take your choice of those you like. At Red Circle and allied magazines (Martin Goodman, publisher) the news is a magazine of the “Esquire” type, slated for appearance in late November. The new magazine is Stag, with the subtitle, “The Man’s Home Companion.” A quarter million copies are being distributed on the newsstands. The first issue will use a lot of “names” and after that it’s what you have to say that counts. J. Alvin Kugelmass is the editor. He informs writers that all materials must be well written and of a sophisticated nature. It must be slanted to appeal to men readers. He is looking for satirical pieces and articles, sketches and fiction of the New Yorker and Esquire types. Lengths should keep within the limits of 1,500 to 1,800 words. No verse is wanted. But there is a good market for sophisticated cartoons, very well drawn. Payment is at rates which vary, but are said to be very good. This house pays on acceptance, usually with great promptness. Address – 330 West 42nd Street.

Mr. Kugelmass recently announced that he was editing a new fact-detective magazine for this same company. The title has now been released. It is Expose` Detective. There has been, however, a change in editors. Mr. Robert Solomon (note - mag itself says E.B. Sherman starting with 2nd issue) now wields the blue pencil over this publication. Stories may be from any time, provided dramatic pictures are available and it has not been used in other fact-detective magazines. A woman angle is desired. But remember that it must be handled discreetly, and not dragged in for its own sake. Lengths preferred are 4,000 to 6,000 words. Rates are on acceptance, varying according to quality and reader-interest, with a minimum of $4 each for pictures used. Both first and third person are used. Address – 330 West 42nd Street.

Another new magazine of the expose` type (and don’t confuse this with the new Expose` Detective above) which editor Kugelmass also announced in the September Market letter, has been postponed. (note - Exclusive Detective is pushed ahead to Sept/42).

According to the book Men's Adventure Magazines in Postwar America (Taschen, 2008), Kugelmass is identified as a freelance writer who approached Goodman with the idea for an Esquire clone, having the ability to deliver high-end writers and possessing the rights to their stories, with Goodman readily agreeing.

Kugelmass was a staff editor already working for Goodman.Would Goodman fall for such a ploy, with the editor already possibly in their doghouse over the true-crime "no sex and gore" trade journal fiasco?

Whether it was Kugelmass who suggested it to Goodman, or Goodman finally wanting to give Esquire a go, what "did" happen is that Goodman re-used the title of his recently released (and mentioned above) girly/humor digest Stag to front this new magazine. The first issue was Vol 1, #3 (Feb/42), published by the very same Stag Publishing Corporation and seemingly following the numbering of the earlier digest Vol 1, #1 (Jan/42).

The big question is though....  Was there anything in between Vol 1, #1 (Jan) and Vol 1, #3 (Feb)? The months are consecutive (Jan, Feb) so there appears to not have been, and a clerical error simply skipped Vol 1, #2. This discrepancy has bothered me for years as I've been unable to solve it with certainty. If anyone has seen a second digest issue, please contact me. Until someone can show me a Vol 1, #2, I'm going under the assumption it doesn't exist.

The same "clerical error" situation will occur in 1954 in the Goodman romance comic title Love Tales. The book was cancelled with #58 (Aug/52), only to re-start again with #60 (Feb/55), skipping #59 completely. Long unknown as to whether #59 ever actually existed, stats for the unpublished #59 do exist and comparison of story titles and job numbers show the issue ended up in a different concurrent title. So Love Tales #59 does not exist as likely does not Stag Vol 1, #2.



Stag - Vol 1, #3 (#1) (Feb/42)


The first issue of Goodman's Esquire clone Stag hit the stands as a superficially impressive, large bedsheet sized magazine (Life Magazine size). The cover by Tony Sarg harkened to Esquire's rich "playboy" covers, even going so far as to frame the painting in a fancy wooden frame. The layout of the cover also mimics Esquire, the difference being Esquire put their contents/contributors on the right, while Stag put theirs on the left. The magazine is printed on faux slick paper, though. It may have appeared to be Esquire quality paper, but it wasn't. It was shiny but thinner. And it has not weathered the years well as Esquire's higher quality paper. 80 years after Esquire's debut issue, the paper is still supple and fresh. Every issue of Stag I've ever seen is glossy, but brittle.

The author line-up is top notch: John Barrymore, Robert Benchley, Jack Benny, Erskine Caldwell, Octavus Roy Cohen, August Derleth, Margaret Fishback, D.H. Johnson, Arthur Kober, Piere Mille, Ogden Nash, E.P. O'Donnell, Pierre van Paassen, Lemuel F. Parton, Frank Sullivan, Raymond G. Swing, Jim Tully, Joseph Vogel, Randolph Weaver, Jerome Weidman, and Leane Zugsmith.

Cartoons were by Henry Boltinoff, Corka, Peter Driben, Courtney Dunkel, Reamer Keller, Wesley Morse, Al Ross, Ben Roth, Kirk Stiles and George Wolfe.

Goodman further saved money by mining the lower tier illustrators of the pulps and comic books to help illustrate some of his pages. Note these folks are not listed on the cover as contributors: George Avison (Al's father), Al Gabriele, Ernie Hart, Bob Kuhn, Norman Saunders, Attilio Sinagra and Raymond Thayer. Al Avison has an inordinate amount of work here.

The ads were middle tier, Sheaffer's pens and Ciro Pefume.

Al Avison:







Al Gabriele:







Ernie Hart:














Norman Saunders:







Strangely enough, the contents page listed the editor as Joe Lesly, with George Baxter as "associate" and Mel Barry as "art director". Mel Barry was actually Mel Blum, the hard-of-hearing, long-time art director for the entirety of Martin Goodman's non-comics publications right up to the Atlas implosion of Spring, 1957. Timely comics artist and staffer of the 1940's, Allen Bellman, a friend of Mel Blum, told me here once that...

"Mel Blum was art director of Goodman's magazine line and pulp line. He was later divorced and we would bum around sometimes. We had that in common. Misery loves company, I guess. I remember one time he almost got us killed. We were out and he was falling asleep at the wheel of the car. Anyhow, he had a brother who was a photographer. His name was Barry Blum. Mel told me one time that he occasionally took his brother's name as his last name, as Mel Barry. Maybe he wanted to hide the fact that he was Jewish, I don't know. He also was a weight lifter who could just about get through the door.He wasn't that nice a person but I got along well with him. he was always full of puns and every time he pulled one his staff members would just walk away from him. He moved down here to Boca Raton with his second wife and we used to see each other. I haven't heard from him in years though, and I'm sure he's passed away by now as he was older than I was. He told me himself that he used his brother's name. He was friendly when I saw him at Goodman's after my divorce. I can remember him saying to me, "Allen, straighten up, you are walking with your head down."

Everything looked optimistic, right? Wrong! As soon as the issue hit the stands, complaints immediately poured in from authors who claimed they had not sold their works to editor Joe Lesly, AKA Joseph Alvin Kugelmass, and didn't find out until they saw the actual issue on the stands. What had Kugelmass done? Why did Kugelmass hide his real name for this slick, upscale publication? And where exactly was Joesph Alvin Kugelmass now???

Gone!

In a letter to the January 1942 issue of Writer's Digest, Robert Solomon notes the removal of Joseph Alvin Kugelmass from his editorial duties on Expose` Detective:

Writer's Digest (January 1942)
Sir:
                Robert Solomon will substitute as editor for J. Alvin Kugelmass in running Expose Detective. This magazine needs true detective cases and writers will find a ready market here.
                The word rate is good and depends on quality. Stories, if possible, should be confined to 4,000 words. I cannot emphasize too much the need for good manuscripts. Payment is prompt and on acceptance.
                                                                                                                                          Robert Solomon, Editor
                                                                                                                                          330 W. 42nd St., New York, N.Y. 


The February 1942 issue of Writer's Digest still did not hint as to what had happened, publishing this entry:

Writer's Digest (February 1942)
 Kermit Kahn is the new editor of Goodman’s “Male Home Companion,” Stag. In general, the policy remains the same, with a little more emphasis on photo features and novelties. Fiction may be funny, tough, or hard-boiled. The ideal length about 2,500 words. The slant must be masculine, but there is no prejudice against women writers. Articles should contain a good deal of information, with a good angle that holds them together. Personality articles are in favor, mostly about men. Length preferred 2,500 words. Satire may run shorter; around 1,500. Light verse may be used to a limited degree if top quality. Cartoons are preferred in finished form. Payment is made on acceptance, at good rates, depending on length, reader interest, and name value. Some “name” writers are used in each issue, but there is room for any writer with a competent style. Entertainment is a great essential. Address – 330 West 42nd Street.

By the very next month the truth was known and details revealed in print. I'm going to use all the actual published newspaper and trade magazine coverage below so you get the actual telling of the story as it unfolded. Quite simply, Kugelmass had scammed everyone. Together with literary agent Edward I. Gruskin, they forged signatures on checks made out to authors published in the debut bedsheet issue of Stag. Gruskin separately was accused of inducing Martin Goodman to make two $300 checks out to himself.

The New York Times (January 29, 1942)






The Brooklyn Daily Eagle; January 29, 1942





The Saratoga Springs Saratogian; January 29, 1942







The Daily Tar Heel (February 14, 1942)
ONE WAY TO DO IT: Slight, bespectacled Joe Lesly, editor of the new monthly Stag magazine, has been accused of defrauding six contributors and a literary agent of $950, stealing and publishing six manuscripts, forging authors' endorsements on six checks and absconding with stories owned by Simda Publishing Corporation. Among accusers are contributors John Kieran, FPA, Robert Benchley, Frank Sullivan, Ogden Nash, Pierre van Paassan and Arthur Kober. Nice Day's work, Lesly.

Writer's Journal (March 1942)
Stag Continuance is Unaffected by Alleged Frauds of Editor” :
The Bizarre defalcations charged to Joseph Alvin Kugelmass, who was editor of Stag magazine upon its inception recently, will in no wise affect the continuance of that publication, it is declared at the offices of Martin and Abraham Goodman, at 330 West 42nd Street, New York City. Kermit Kahn has been appointed the new editor, with publication proceeding according to schedule. 

Kugelmass, now reported to be fighting extradition in New Orleans, is under two indictments on charges of defrauding six authors and a literary agent of $950 and stealing the manuscripts of six other prominent writers.
Accused with Kugelmass in one indictment is Edward I. Gruskin, head of a literary agency bearing his name. Gruskin is awaiting trial in $1000 bail. 

Among the writers named in the indictment as having been victimized by Kugelmass are John Kieran, Franklin P. Adams, Pierre van Paassen, Jerome Weidman, August Derleth, Frank Sullivan, Arthur Kober, Ogden Nash, Octavus Roy Cohen, Robert Benchley and Margaret Fishback. It is charged that the publishers wrote out checks to a number of the writers represented in the first issue of Stag, including one for $250 for Kieran, and $200 for Adams and for van Paassen, Kugelmass is alleged to have forged the endorsements of the authors to the checks, cashed them and pocked the proceeds.

Stories by Weidman, Derleth and others allegedly were bought by Kugelmass from their agent, Jacques Chambrun, but the publishers of the magazine were said to have been falsely informed by Kugelmass that the agent was Gruskin. A check made out to Gruskin, who is charged with cashing it and pocketing the money. Other stories, originally sold to the Simda Publishing Corporation, are said to have been lifted by Kugelmass and printed in Stag without authorization. The Goodmans, who were absolved by the District Attorney’s office of any knowledge of their editor’s alleged frauds, have made good all claims that resulted.

The editorial policy enunciated for Stag magazine at its start is still in effect, it is declared, with fiction and articles of about 2,500 words sought. They must have a masculine slant, but material is considered from women, too. Good rates are paid, on acceptance.


Writer's Digest (March 1942)
Saddest Short Story
Joseph Alvin Kugelmass, editor of Stagg (sic), published by Martin Goodman, of Newsstand Publications, Inc., endorsed over to himself checks which he should have sent to authors.
Mr. Goodman made good all the losses.
Temporarily victimized were John Kieran, Franklin P. Adams, Pierre Van Paasen, Ogden Nash, Octavus Roy Cohen, Robert Benchley, Jerome Weidman. Kugelmass skipped.
This is the first case we have published of an editor worming his way into the confidences of a financially solvent and responsible organization and playing hell generally. All credit to Mr. Goodman for manfully taking this drubbing and making good on all checks. The first issue of Stag, dated February, was distributed in December. The second issue has not appeared on newsstands as of February 15th.
The amount lost by Mr. Goodman through the Kugelmass episode has been variously estimated. In a long distance telephone conversation to the DIGEST, the publisher stated: “This has cost me eight thousand dollars.”


In his biography My Life in Comics (Titan Books, 2010), Joe Simon mentions Joseph Kugelmass, sort of......

In the 1960's, when I first attempted to reclaim the rights to Captain America, I did a bunch of depositions, and marvel had jack Kirby doing diagrams that showed the layout of our space at Timely Comics. During one deposition, a marvel lawyer pulled out a copy of Kirby's diagram to review it.

"Here's the entrance, here's the door, and here's a desk where Mr. Kugelman (sic) sat," he said. 
"That guy didn't work for us," I replied. "He wrote for the crime magazines." 

Martin Goodman, who had owned Timely Comics, also published a line of lurid true-crime magazines with names like Complete Detective Cases and National Detective Cases. They featured stories like 'Hell bent for the Hot Seat' and 'Case of the Butchered Divorcee.' Joe Kugelman (sic) used to find our checks and forge the signatures. After Kirby and I left Timely, Martin had Kugelman (sic) imprisoned. He kept writing the stories from prison, though, sending them in under different names.

Marvel's lawyer pointed at the square that represented Kugelman's (sic) desk.
"Oh, Kugelman (sic) wasn't working for you?" he said.
"No, he was working for Martin Goodman," I answered.


Simon's recollection of Kugelmass (as Kugelman) put them in the very same office (Simon was art director on these same magazines) but seemingly missed the fact that Kugelmass was an editor. I have no idea whether Kugelmass was also writing at the time, but no bylines appear with his name, which means nothing of course, he could have been submitting under an assumed name, as Simon said Kugelmass was later doing from prison. Whether that was true, both the writing and the submitting from prison, I have no idea.

Finally, Simon did not appear to know what actually happened. His recollection had Kugelmass forging his name on his (Simon's) checks, and not the larger embezzlement scandal of name authors that actually occurred with regards to Stag.

Martin Goodman made good on all the losses incurred by the Kugelmass embezzlement and warily still committed to the project, proceeded to get a second issue out with new editor Kermit Kahn. Vol 1, #4 was cover dated May/42 and it's a pretty package.

Articles are by Emil Ludwig, Thomas Mann, Louis Sobol, Lemuel F. Parton, Louis Golding and Lou Daugherty.

Fiction by Liam O'Flaherty, Ernest L.Meyer, John Cheever, Edward J. Doherty, Paul Kunasz, Hugh Brooke, Lew Ort, Bernard Wolpert and Alton Kastner. Satire by Laslo Fodor, Boris Aronson, Weare Holbrook, E.F. Abell, Ted Kaghan and Ben Irwin.

Cartoons are the usual subjects: Mike Berry, Henry Boltinoff, Corka, Courtney Dunkel, Reamer Keller, Woody Kimbrell, Alec Smart, Ponce de Leon, Priscilla, Al Ross, Ben Roth, Sandor, Kirk Stiles, Bill Wenzel and George Wolfe.

Illustrations again run the gamut of pulp and comic book names..Peter Driben, Cardwell Higgins, Norman Saunders, Arnold Allen, Ralph Carlson, Wayne Larabee, Joseph Stonehill, George Avison, Al Avison, Al Gabriele, Sam Gilman, Chad Grothkopf, Gus Ricca, Ernie Hart, Harry Douglas, etc.. Chad Grothkopf appears to have been a production artist because he is all over the book drawing cartoons around story and article titles.

Peter Driben paints the cover and Goodman begins to slide into a more pin-up sensibility to newsstand browsers. Inside, the likes of Driben, Cardwell Higgins and as seen last issue, Norman Saunders, will attempt to be Esquire's George Petty.



Stag Vol 1, #4 (May/42)

*** As we saw above on Stag #1, Goodman again gets more mileage out of this Peter Driben cover by slightly altering and re-using it again in 1948 on the same revived proto-Humorama digest, Gayety #5






The editorial on the contents page corroborates that Vol 1, #4 is indeed the "second" issue of Stag.





There's a long two and a half page article by Philip Wylie that is not listed on the cover as I suppose he's not considered high brow enough.






Arnold Allen:





Al Avison:












George Avison:




Harry Douglas:





Peter Driben:





Sam Gilman:





Al Gabriele:





Chad Grothkopf:





























Ernie Hart:








Cardwell Higgins:










Norman Saunders:





As the issue ends, while there are numerous ads for the next issue, Martin Goodman is losing patience with the magazine. The Kugelmass episode alone cost him $8000. The magazine goes on hiatus for 5 months and when it returns, it will have a new name, Male Home Companion, and a new editor, Robert L. Richards (the C.L. Richards mentioned below, notwithstanding).  In the meantime, the trade journals keep potential contributors informed:

Writer's Journal (September 1942)
"Stag" Changes Name, Editor and rates: Stag, the magazine for men, which began publication shortly after the start of the year, has undergone a change in name, change in editors and change in rate of payment. Now called Male Home Companion, it has passed to the editorship of C.L. Richards. Although as sightly (?) as when it first appeared, the magazine has lowered its rates to approximately 1 cent a word, on acceptance. Requirements remain unaltered, however, says Richards. As before, fiction, non-fiction and cartoons are sought.

Both fiction and non-fiction should be satirical or witty, or both. The preferred length is 3,500 to 4,000 words. Fillers and anecdotes up to 100 words are used. cartoons should be submitted in "roughs". Unlike other magazines for men, Male Home Companion will consider material from women as well men. But all material must have a male interest. The address is 330 West 42nd Street, New York City.

Author & Journalist (October 1942)
Male Home Companion is the new name for Stag, the magazine for men, now being edited by C.L. Richards. Both fiction and non-fiction are used; satirical, witty, or both; as well as fillers and anecdotes. Preferred length is 3500 to 4000 words for feature material, up to 100 words for short stuff. Though all material must have a male interest, there is no objection to material written by women. Rate has been lowered to approximately 1 cent a word, on acceptance.

Author & Journalist (November 1942)
Male Home Companion, mentioned in the October A&J, is located at 330 W. 42nd St., NY.


Cover date Oct/42, Stag returns as Male Home Companion. The words "The" and  "Home Companion" are tiny and the title really screams out solely Male. A bedsheet, the magazine is further diluted, now a budget, low-end version of Stag, which was a budget, low-end version of Esquire. All the art contributions come from his pulp and comic book line and even, as we will see, some of his writers. Goodman published this magazine out of his Select Publications, Inc. publishing company, just launched to handle his crime digest publications Best Detective Novel of The Month, as seen here. This publishing company was rarely used outside of this magazine, a handful of Lion Books, Film Album and the crime digest paperbacks, though seen on a total of 27 Timely comic book issues spread around 9 titles:  Nellie The Nurse #1-14, Blaze The Wonder Collie #2-3, Molly Manton's Romances #1-2, Our Love #1-3, Romantic Affairs #3, Romances Of The West #1-2, Young Hearts #1-2, Human Torch #10 and Sub-Mariner #8

Pulp and girly pin-up artist Cardwell Higgins renders a sterling cover, again harkening from Esquire's more sophisticated, upscale look. The art director credit of "Melvin Donald" is suspicious to me. Mel Blum was the only non-comics art director Goodman employed. We've already seen Mel Blum disguise himself as Mel Barry, so I'm betting "Melvin Donald" is in fact Melvin D. Bloom, with Donald being Melvin's middle name.






The original painting by Cardwell Higgins (courtesy of Heritage Auctions) :






The contents page sports an editorial that explains the recent "trying conditions".







u



Notice the name above George Daughtry above listed as an "associate" (someone I've never heard of before in a Goodman publication). I wonder if this is one of the infamous Daughtery (or Daughtry) brothers? These brothers were the main paper brokers of the comic book and associated industries. Under strict war-time paper restrictions, it's not impossible to wonder if Martin Goodman cut a deal with George Daughtery for paper for this new magazine of his, offering up a credit (or no-show job) as an "associate" for the privilege? Just speculation and thinking out loud on my part. I have no evidence of this and it possibly/likely is a different person altogether.

The artistic content of this magazine is quite impressive, though. Unfortunately again, artists are "not" mentioned on the contents page. In order of appearance, here are the contributors. Many are double-splash 2-page illustrations.

Cardwell Higgins (cover, p.14)
Chad Grothkopf (p.4-5, 37)
Ralph Carlson (p.6-7, 20-21, 34-35)
Norman Saunders (p.9, 28-29)
Sam Gilman (p.12, 22)
Hank Ketcham (p.13)
George Avison (p.27, 40-41)
Don Rico (p.30)
Arnold Allen (p.32-33, 45)
Al Avison (p.49)
Harry Douglas (p,51, 55)
Al Gabriele (p.52-53)

Finally, two writing names stick out to us. First is Captain Stuart Little on page 4-5. Captain Little was the husband of Bessie Little, future editor of Goodman's non-pulp, non-comics line of confession and film magazines, as well as the future editor of Miss America Magazine. It's been alleged that Stuart Little is the original creator of Patsy Walker. I have not been able to locate the source of that quote or confirm it's veracity.

The other two names are all the same person. Stanley Martin is Stan Lee and both names are used as bylines in two different stories. The earlier version Stag centerfold jokes and these two stories are his earliest forays outside comic books.

Because of damage risk (this paper does not age well at all) I'm only going to show some highlights of the magazine. Missing images unfortunately include 2 different Norman Saunders illustrations. Sorry folks, I'll split the magazine to get them. I've ruined scores of pulps, comics and magazines to get good scans for posterity, but not this time!


Chad Grothkopf:
p.3-4






Ralph Carlson & Stan Lee (as Stanley Martin)
p.20-21
(note from Doc V.: Peekskill is spelled incorrectly!)








Ralph Carlson:
p.34








Don Rico & Stan Lee:
p.42











Al Gabriele:
p.52-53






There are no "next issue" ads at the end of the magazine. The final time it bears a mention in the trade journals, its future looked grim:

Writer's Digest (January 1943)
Male, the other Goodman title in the smart, name-writer class, is also indefinite as to its next appearance. Goodman magazines are published at 330 West 42nd Street. 


There would be no second issue. Martin Goodman was done with the entire affair. No longer would he strive to compete with the upscale publishers. He would do what he did best, appeal to the least common denominator with a middle ground strive every once in a while.

I have a theory about Male Home Companion. My feeling is that Goodman was so fed up with the entire Kugelmass episode that he wanted to cancel the book immediately, but gave it a second chance with a second Stag issue. When that proved financially untenable, and realizing that he had already committed material for a third issue, rather than go to waste he went back to print with a new title just to burn off the inventory.

There was also another regular-sized magazine published at this same time called Read! which had a cover date of Jan/43 and contents similar to Male Home Companion. I'd wager this was still another way to burn off even more already purchased Stag material left over, filling the magazine out with topical war articles by known Goodman staffers. Both Male Home Companion and Read! only appeared a single time, the latter with a measly 10c cover price.

Writer's Digest (January 1943)
Goodman’s latest magazine, Read, appeared early in December, dated January, 1943. The editor is Ralph Clark. The publication is the standard format, with a full contents page of articles and fiction, big names and clever implications. Plans are, as yet, indefinite for further issues. So announcement of needs will have to wait.  






The contents of Read! was exactly the same type of Male Home Companion. Advertised as "The New Magazine for Everybody", it ended up being the new magazine for nobody. The editor was Ralph Clark, someone I'd never heard before. Melvin D. Blum is the art editor (proving Male Home Companion's Melvin Donald art director was one and the same). Here's a surprise, though. Read! was published by a sub-company called Magazine Management Company, the earliest use of this name I've ever seen. It wasn't until 1947 that Magazine Management Company became the "official" designation for Goodman's overall publishing concerns, at least in the trade magazines......

Writer's Digest (September 1947)
There have been a number of different names used for the pulps put out by Martin Goodman, including Red Circle. But now I am told that the correct name by which they should go is Magazine Management Company. Under this name are to be included both the pulps, of which Robert Erisman is editorial director, and the comics, on which Stan Lee holds a similar position. These magazines are all housed in the offices in the Empire State Building, 350 Fifth Avenue, NY 1.

Notable about Read! is the fact that 2 articles were reprints. (Obvious filler). One from The New York Times Magazine and the other from The Toronto Star Weekly. Both were articles dealing with topical events of the day, mostly the raging world war:
  • "Preview of Life in '43" by Leon Henderson (Reprinted from The New York Times Magazine)
  • "Birds of a Feather" by Allen D. Rebo (Reprinted from The Toronto Star Weekly)
The artists are a golden bunch... Louise Altson, Norman Saunders, James Billmyer, Peter Driben, Ralph Carlson, Arnold Allen, George Avison and  Harry Douglas. 

Stuart Little returns with a war story titled "Smashing a Jap Myth" and Stan Lee once again writes a 3 line humorous poem illustrated by the mysterious "G.W.", who may be George Wolfe, but I cannot say so for sure.

Highlights:


Louise Altson:
p.4-5 
Louise was covered extensively by myself here







Norman Saunders:
p.12








Peter Driben:
p.16










George Avison: (Al Avison's father)
p.28-29






Harry Douglas:
p.35





G.W. & Stan Lee:
p.64






Following publication, the trade journals covered Read!...

Author & Journalist (February 1943)
Read, 330 W. 42nd St., NY, is a new general magazine recently brought out by Martin Goodman, with Ralph Clark, editor. The publication uses a wide variety of material, but is fully stocked at present

Fully stocked is a euphemism for:  "there's not going to be another issue, we already used up our Stag/Male Home Companion inventory."

By the following month, it was official:

Writer's Digest (March 1943)
The Red Circle Group has discontinued a number of titles. Leading Detective Cases, edited by Robert E. Levee at 366 Madison Avenue, is a casualty. Also, Exclusive Detective, edited by E.B. Sherman in the main office at 330 West 42nd Street. Male and Read are no longer published. The number of cartoon magazines is cut down to two – Comedy and Joker, - others discontinued being Gayety, Jest, and Snap. Among the pulps, two titles have been dropped. These are Best Love, edited by Elizabeth Bruce, and Western Fiction, edited by Robert Erisman. But on the other pulps, Editor Erisman says he is very much in need of copy, especially of Western stories.

Note the following blurb, important to us in Timely history:

Vincent Fago is now editor of the ten comics belonging to this group, Stan Lee having left for the Service. Men living in or near New York may find a market with these comics, but so much depends on personal contact with the editorial staff that those at a distance find it impossible. Except for the fact-detective magazines edited by Robert Levee, as noted above, all Red Circle magazines should be addressed at 330 west 42nd Street.

So the circle closes, the experiment over. Martin Goodman's attempt to copy Esquire went down in flames and scandal. An embezzlement at the very beginning, two issues of Stag, a hiatus, one issue of Male Home Companion and one issue of Read!. The inventory was used up and Goodman was ready to move on and branch out his Timely comic book line into the humor genre under the helm of former Max Fleischer animation artist Vince Fago.

(For completion's sake, later in United Kingdom, there was a magazine called Stag: Man's Own Magazine that ran from 1946-1948, published by Winter Brothers Press in Birngham.)


But what happened to Joseph Alvin Kugelmass??

A lot. In fact, after fleeing New York, Kugelmass was later arrested in San Antonio, Texas, initially charged with a draft violation, and sentenced on August 25, 1942 to a year and a day in federal prison.

From the July 20, 1942 San Antonio Light newspaper:

San Antonio Light (July 20, 1942)
MAN CHARGED IN DRAFT VIOLATION: Jaseph (sic) Alvin Kugelmass, known in San Antonio as Theodore Gladstone, two months (illegible) Monday waived removal proceeding in United States (illegible) court and will be taken to new York City to face a charge of violating the selective service act. Kugelmass, also a successful detective story writer for magazines, is under indictment in New York for allegedly failing to inform his local draft board of a change of address. He is held at Bexar County Jail under bond. The waiver was submitted by his attornys, Parke Street and Adrian Spears. 

After that sentence, on November 19, 1942, Kugelmass pleaded guilty to second degree grand larceny and charges of stealing manuscripts from well-known authors. Finally, on December 23, 1942, Joseph Alvin Kugelmass was sentenced one to two years at Sing Sing prison, to run after his draft violation charge.







The New York Post; (December 23, 1942)






The Philadelphia Enquirer; (December 24, 1942)






The Utica New York Daily Press; (December 24, 1942)






In all honesty, the sentence seems awfully harsh from today's perspective. Adjusted for inflation, his theft comes to roughly only $13,000 in today's dollars. I would think an insistence to make good for the money would have better served everyone involved, especially Kugelmass' family. He was married with a young child. But justice was swift and tough in these war years.

After the war, as the decade drew to a close, Martin Goodman once again tried to launch a men's type magazine. Magazines of this nature had long existed like True and Argosy, featuring mixtures of fact and fiction, but they were part of a smaller newsstand contingent. When Goodman decided he would go the "men's adventure" route, he dredged up his last attempt, Male, this time putting in Stan Lee on as editor.

According to the August 1948 issue of Author & Journalist:

Author & Journalist (August 1948)
Male, the poor man’s Esquire, published at 350 5th Ave., is being revived with Stan Lee as editor. No fiction is wanted as yet, but short, robust, rather than too smart, articles with sure man-appeal…

This is just prior to the romance glut in the comic book division and at the same time that superheroes were being fazed out. With poor comic book newsstand sales in the post-war period, Martin Goodman may have been idling down his comic book engine, possibly even considering shutting it down altogether. For Stan Lee to be assigned to launch a new men's magazine, would he would have had to give up some/most of his comic book editor-in-chief role?

The point becomes moot the next month when the plan is scuttled. Also, Goodman cannot decide if he wanted to call his new magazine Male or Stag!

Author & Journalist (September 1948)
After calling for material for the new Stag magazine, which was to have been a poor man’s Esquire, first reported as Male, the Goodman Publications, 350 5th Ave., had to call it off on account of distributor trouble. 

Then in mid 1949, the plan resumes. Stan Lee is out of the picture and Bruce Jacobs, a name connected to Goodman's sports magazines, is now inserted as editor. Also, the slant of the book changes. This is no longer an Esquire clone. There will be no fiction. It will instead be a men's adventure magazine.

Author & Journalist (August 1949)
Resumption of Stag by Martin Goodman, Empire State Bldg., NY, is good news for male fact writers, as the book will be 100 percent non-fiction, slanted toward mass male readership. Thus there will be personalities, unusual news stories, hunting, fishing, and sports, true adventure, stories and features. Good rates - 5 to 10 cents a word - even more for exceptional material - will be paid. Much material will be arranged for at special prices. Editor Bruce Jacobs has an eager ear for writers who believe they have what Stag needs.

Cover dated December 1949, the large bedsheet magazine finally appears, once again as Stag.






With an Albert Fisher cover, Stag would run bedsheet size for six issues before changing to regular magazine size and running monthly from 1952 to 1978, spending its last 5 years as a skin magazine. For the very first time, Martin Goodman was an innovator. Stag in 1949 would literally launch the entire men's sweat magazine newsstand industry that took over the newsstands over the next 20 years.

The same cover month, Goodman would also launch a men's adventure comic book line with the publication of Man Comics #1. This line would flourish and add True AdventuresMen's Adventures, Young Men, and with the start of the Korean War on June 25, 1950, change over to a large pre-code war comics deluge. The full story and history of Goodman's Atlas War Comics line can be found ...... here




Man Comics #1 (Dec/49) - John Buscema cover art




Back on the magazine front, Goodman also finally did get his Male in 1950 (June) followed by Men (May/52), For Men Only (May/54), Man's World (Nov/55) and other shorter-run titles through the late 1950's and into the 1960's. Editors on this enormously infamous line were Noah Sarlat and Bruce J. Friedman. Numerous later successful authors launched their early writing careers under Goodman's yoke, including The Godfather author Mario Puzo, who wrote and associate edited. Many of these titles continued and slowly transformed both under his son Chip's ownership, and the ownership of others, into first soft-core then hard-core pornographic magazines well into at least the 1980's. But that is beyond the scope of this blog.


After his release from prison, Kugelmass had one more run-in with the law. On January 31, 1949, while seemingly working as a reporter, he was called in to appear in a Passaic, New Jersey on a gambling probe. The results of the probe are unknown.








Below I will trace Joseph Alvin  Kugelmass through the years based on an extensive successful journalistic career and coverage of that career in the print media.

In 1945 there's a newspaper reference to him being an editor at "Esky" and working on an article about the "Campbell case". As seen in the clipping below from The Times Recorder of Zanesville, Ohio, the Campbell case concerned the struggle of an innocent man to clear his name.

The Times Recorder (October 11, 1945)



Some thoughts about the above.... "Esky" is the usual nick-name of the magazine Esquire. The "Campbell case" is unknown to me but there was an African American artist named Elmer Simms Campbell who was one of Esquire's top artists from the very first issue, right up through the 1950's. In fact, Campbell created Esquire's cover mascot "Esky", that little man with the mustache! Esquire went to great lengths to hide the fact that one of their top good-girl artists, Campbell, was African-American.

The newspaper clipping above seems to imply that Kugelmass was an editor for Esquire in 1945, something I have not been able to confirm and doubt heavily. Additionally, I cannot confirm whether the "Campbell case" has anything to do with Elmer Simms Campbell, other than the name being a coincidence.

A more likely scenario is that the proposed article concerned a more documented "Campbell case", which according to Wikipedia here:

"The Campbell Case of 1924 involved charges against a British Communist newspaper editor for alleged "incitement to mutiny" caused by his publication of a provacative open letter to members of the military. The later decision of the government of Ramsey MacDonald to suspend prosecution of the case ostensibly due to pressure from backbenchers in his labour Party proved instrumental in bringing down the short-lived first labour government." 

I still find it incredibly coincidental that the original Times Recorder blurb mentions "Esky" with a "Campbell", when it was Elmer Simms Campbell who actually created Esky for Esquire in the first place!




In 1946 Kugelmass joined the staff of the Reader's Digest clone, Everybody's Digest, as one of several associate editors with the March 1946 issue.







Irony of ironies, the May 1946 issue re-connects Kugelmass with one of the duped Stag writers from back in 1942, humorist Robert Benchley, who leads off the issue here in a piece reprinted from The New Yorker magazine. With Benchley having passed away the previous year in 1945, Kugelmass may have felt less awkward than if Benchley was still alive.













The May 1946 issue of  Writer's Journal printed an article by August L. Stern titled "Rejection Slip Whys, Wherefores". The sub-heading ran  "Trials and Tribulations of Manuscripts Told by J. Alvin Kugelmass at Meeting of Catholic Writers Guild".





Here is a bit of the somewhat ironic article that you can read above....

     Discussions on the whys and wherefore of rejection slips formed the subject of a lively evening at the monthly meeting of the Catholic Writers Guild of America, at the Waldorf Astoria, New York. Led by J. Alvin Kugelmass, digest magazine editor, who as guest speaker presented a realistic dissertation on the trials and tribulations of manuscripts, the evening  was devoted to debunking the omniscience of editors.
     Kugelmass, himself an editor, provoked (or should it be inspired?) discussion that yanked the editor from his exalted pedestal with this thought:

     "Once in a hundred years, the editor rejects your contribution because it lacks merit. For the rest of the century, his reasons are so complex that he avoids explanations by sending you a formal rejection slip. The common most cause for his regrets is that someone who knows him has gotten in before you on the same topic. Though notoriously inaccessible, the editor has some human habits. He probably has a home, sits around the nearest bar and beats his wife with a decent regularity."  ....




Here he writes about Sing Sing's prison library (from first hand experience, obviously).

The Kingston Daily Freeman (August 23, 1946)






Kugelmass was promoted to "Sources Editor" with the July 1946 issue of Everybody's Digest. In the December 1946 issue, he pens the article "Atomgrad, USSR: City of Cosmic Death"......










The article received a lot of coverage in the mainstream press.  He's quoted below in several newspaper pieces.  (Hmm... I'd beware of those "cosmic" bombs, if I were anyone. Just ask Dr. Reed Richards. He'll tell you.). In reality, the "cosmic bomb" was an early alias for what we later called the "hydrogen bomb".


Brooklyn Daily Eagle (October 28, 1946)






Amarillo Daily News (October 30, 1946)




Altoona Tribune (October 31, 1946)








In 1948 Kugelmass covered an early version of the Red Scare.... 


Lubbock Evening Journal (August 17, 1948)




Council Bluffs Nonpareil (August 18, 1948)
The Paris News (August 17, 1948)





 

































Kugelmass turns up in the January 1948 issue of Esquire magazine, a one-page article titled "Mail-Order Medicine Man."

Esquire (January 1948):











In 1950, Kugelmass spent a year in Germany. Writing in The New York Times Magazine, he commented on Nazi book burning and what Germans "now" were reading, with respect to the republishing of banned titles and authors.

The New York Times (July 9, 1950)




The Times' letter page held a mostly contrary opinion of the article:

New York Times (July 30, 1950)




The Bradford Era (August 8, 1950)






Also in the New York Times he ruminated on the miserable state of post-war Germany in 1950, as revealed in a just published photobook German Faces, by Ann Stringer and Henry Ries.

The New York Times (March 5, 1951)








He wrote for a score of the newsstand's magazines including the aforementioned Esquire and Saga. In the early 1950's he authored several books, specializing in biographies. In 1951 he penned a young-reader biography of Louis Braille for the Julian Messner Publishing Company.






It received a lot of praise and coverage in print:

The New York Times (February 25, 1951)




The Argus Record (March 2, 1951)





The New York Times (March 5, 1951)






A film treatment mentioned in the New York Times:

The New York Times (August 3, 1952)



And mentioned again in 1954:

The Wisconsin Jewish Chronicle (August 27, 1954):





In 1952 Kugelmass got taken to task by a writer who wondered how he received clearance to work for Stars & Stripes when he was a convicted draft dodger.

The News Tribune (June 24, 1952)







Also in 1952, an article written for the Kiwanis Magazine about then Governor of Arkansas Sid McMath, got Kugelmass embroiled in a claim McMath's enemies were out to destroy him.


Northwest Arkansas Times (August 9, 1952)





In 1952 he wrote Ralph J. Bunche: Fighter For Peace for Julian Messner Publishing. Bunche was a political scientist and diplomat who received the Nobel peace Prize in 1950.




























Here is the cropped portion of the back cover that gives a biographical history of Kugelmass' literary career up to that point in 1952:





The New York Times (November 16, 1952)





A newspaper review of the book right after publication:

Daily Independent Journal (February 14, 1953)







Parlaying his closeness to the atomic industry, in 1953 followed a young-reader biography of atomic science pioneer and father of the atomic bomb, J. Robert Oppenheimer, again for the Julian Messner Publishing Company.








Pottstown Mercury (September 23, 1953)




Kingsport News (November 3, 1953)



The New York Times (January 3, 1954)






In 1953 he also wrote The Jelke Case for Pinnacle Books' "Real Life Crime Series".




Pottstown Mercury (April 20, 1953)






A travelogue of Yuma, Arizona in The New York Times:

The New York Times (February 14, 1954)







Kugelmass and Yuma, Arizona, were the subject of a TV drama in 1955....

The News Journal (December 9, 1955)


The Times (December 9, 1955)




This year he also wrote the children's book "Roald Amundsen", a saga about the famed polar explorer (1872-1928)






In 1956 Kugelmass won an out of court settlement against the producers of the TV show "You Are There!"

The February 24, 1956 Walter Winchell "On Broadway" column, running in newspapers syndicated across the country, carried this blurb:





He wrote about the insurance industry in 1958:

The Florence Morning News (September 22, 1958)




Kugelmass settled in California, and continued to work as a author and journalist, writing on a large range of topics. In 1959, an article of his was turned into a movie by Columbia Pictures. Unbeknownst to Kugelmass, his name was in the credits. The significance of this is that, as we will see to follow down below, he will bring suit against the producers 10 years hence.

The Salt Lake Tribune (April 27, 1959)




The Shamokin News Dispatch (May 12, 1959)





Working for The San Jose Mercury News, Kugelmass wrote on a controversy concerning our jury system.

The Raleigh Register (August 16, 1966)




Also in 1966 an article how the clergy in Nevada live with Gambling.

The News Journal (December 26, 1966)




Political coverage:

The Independent Press-Telegram (Oct 2, 1969)




In 1969, Kugelmass brought suit against Columbia Pictures, Sing Brothers Producers and Sabre Films, Ltd., of London, the producers of the earlier movie "Two-Headed Spy", claiming it was based on an article he wrote in 1949.

The Independent press-Telegram (October 18, 1969)




Miscellaneous bylines in 1970.... An article about blind travelers:
San Bernardino County Sun (January 25, 1970)





More politics. The French political scene:

The Oil City Derrick (May 13, 1970)




The mining industry:

The Ukiah Daily Journal (December 17, 1970)





Quoted in the Catholic newspaper The Voice for the March 31, 1972 edition on page 7 in an article dealing with the morality of abortion. The context of this quote is unknown to me but ironically, it ended up appearing in print 20 days after Kugelmass' death.








Joesph Alvin Kugelmass passed at the age of 61 on March 11, 1972 in Santa Clara, California. He is definitely someone I'd loved to have known and been able to speak to, a man whose life had both highs and lows yet forged an extensive journalistic career to improve the public's welfare, promoting tolerance and social causes.

The New York Times (March 13, 1972)




The Holland Evening Sentinel (March 13, 1972)



Traverse City Record Eagle (March 13, 1972)












POSTSCRIPT:


Kugalmass' brother, the esteemed Yale trained scientist, researcher/author/lecturer/physician and clinical pediatrician, Dr. Isaac Newton Kugelmass, is found throughout the published medical literature and print media from the 1920's through the early 1970's. While not the focus of this article, I did discover several interesting items I want to mention, some of which intersect with my own profession, dentistry.

Dr. Isaac Newton Kugelmass (1896-1979) received his undergraduate degree in 1917 from The College of the City of New York. From there he received a Masters Degree in Chemistry from Howard College (now Samford University), a Ph.D from John Hopkins University, and his M.D. Degree from Yale University in 1925. In addition he received a special Doctor in Physiological Science degree from the University of Brussels, Belgium.

Isaac was the oldest child (b.1896) of Lemberg, Austrian immigrant parents Moses and Sara Kugelmass, and their only child born in Europe. Following Isaac came Nathaniel (b.1906), Bertha (b.1908) and Joseph (b.1910).


In December of 1932, Dr. I. Kugelmass lectured at The Greater New York Dental Meeting at the Hotel Pennsylvania (a yearly 5-day gathering that continues to this day as The Greater New York Dental Meeting at the Jacob Javits Center), echoing  the then ignorance of the dental profession as to what actually caused tooth decay in the human population.

The New York Times (December 7, 1932)



In December of 1949, at the same yearly gathering of the world's largest dental meeting, now at the Statler Hotel in Manhattan, Dr. I. Kugelmass participated in a lecture concerning the affects of common childhood habits and the subsequent dental problems resulting from those habits. In a discussion of the problem of "thumbsucking", in addition to commentary from a dentist and a psychiatrist, pediatrician Kugelmass ventured his opinion that if thumbsucking reached beyond the age of 2, it was considered the child was maladjusted. Additionally, if the habit had not been discontinued by the age of 5, psychiatric intervention was the recommended course of action. As silly as this notion sounds today, this was a common opinion of the medical community of the time (and historically interesting to me, as a practicing dentist myself). (From The New York Times, December 5, 1949)

In 1954, Dr. Kugelmass publishes "Management of Mental Deficiency in Children", a book well out-dated by today's sensibilities, so much so that just reading the review below begs astonishment. Kugelmass is convinced that intelligence as a whole was in decline as the 20th century progressed and that mental disorders were on the rise as a corollary, particularly in children. He uses the archaic (but in common practice) intelligence terminology used by psychologists in the earlier part of the century (idiots, imbeciles and morons) as a measure of "retardation". These terms have been out of clinical use for nearly 60 years now.

Such a scale of "mental deficiency", as understood primarily 60 to 100 years ago, can be shown by the following startling  graphic....  (Taken from "Better for All the World: The Secret History of Forced Sterilization and America's Quest for Racial Purity", Harry Bruinius, © 2006, 2007)




The New York Times (October 10, 1954)



Mental deficiency testing was often used as a reason for forced sterilization in the eugenics movement in the early part of the 20th century. The following article shows that Dr. I. Kugelmass was seemingly in the camp of active sterilization of children with mental disorders. Here we see he testifies that he advised unsuccessfully to have a "mentally deficient" 16 year-old boy sterilized, before the boy was ultimately tragically killed by his father in a "mercy killing".

The New York Times (May 10, 1939)




The very sad aspect of reading all these case studies from the past is that much of what the psychologists of the time were measuring in terms of mental deficiencies of children, today are categorized under the broad banner of autism spectrum disorders. Thankfully, we've come a long way towards proper diagnosis and effective treatments and away from the barbaric therapies of sterilization and institutionalization.


Finally, Dr. Isaac Newton Kugelmass ran into unfortunate problems of his own at the end of his professional career, having his license revoked in 1978 for undetermined reasons. The likely scenario here possibly being the frailties of advanced age, as he was 82 at the time of the revocation, and he passed away the following year. From first hand experience, I can vouch that physicians and dentists of that generation had a mindset in which they generally worked into the grave, refusing to retire until health and unfortunately, competence, become an unavoidable issue.

The New York Times (December 2, 1978)






NOTES AND SOURCES:


  • Goodman's first use of "Timely" was brought to my attention by Barry Pearl, author of The Ultimate Marvel Reference Project 1961-1977. 
  • All magazine images scanned from the author's collection (Jan/41 Comedy digest image supplied by my pal Frank Motler).
  • All trade journal data taken from the author's own copies
  • Newspaper articles sourced from extensive online digital newspaper archives
  • Kugelmass family information came from the extensive research of scholar Janet Wasserman (http://www.janetwasserman.com/)